With over 700 million users posting on Instagram, it is essential for businesses, organizations and public figures to align their posts with their brand. If you are looking to roll up your sleeves and re:brand your account, here are 3 easy steps to help you get there.
1. ARCHIVE. ARCHIVE. ARCHIVE.
This relatively new feature helps you spruce up (and hide) posts that no longer align with your message. Whether these are outdated images that would make better stories or posts that have limited engagement - cleaning up the account is a worthwhile activity.You will still get to see the archived photos, but they will no longer be visible to your audience.
2. SPEAK WITH YOUR FOLLOWERS.
There is a lot of value in comments. The most successful Instagram users I know communicate with their followers regularly. I know, you are are a busy lady wanting to spend at least some of your time away from a screen - but leaving and responding to comments shows your followers you care and appreciate that they are following you.
3. QUALITY and QUANTITY
Though I do not advocate for posting Instagram tiles more than once a day, I do recommend using the stories feature regularly - whether that be daily, hourly, or weekly. Here's the catch - make each post quality. That means posting captivating images/videos with thought-out language and applying features like location, clever emojis, and relevant hashtags. In short: make the tiles super special and the stories even more special.