Our day-to-days are inundated with various sources of messaging - so much so it can feel like a water hose to the face. When there is an over exposure to brands, causes, and calls to action, audiences become overwhelmed, but they don't tune out. Instead, they turn towards the sources of messaging that matter to them.
When a client is looking to make an impact, I always start with my key questions:
1. Who is your audience and how are you speaking with them?
2. What is the purpose of your messaging?
Every company, creative, start-up, and social-change movement wants to make an impact on ALL people (wouldn't it be great if everyone loved what you did?). But the truth is - you need purposeful messaging to engage the audience that will resonate with your work.
A former boss used to say to me that the 'general population' does not exist. She was so right.
Purposeful messaging requires discretion and inquiry. There is no reason you can't expand your messaging to audiences you have yet to engage, but before you do, you need to understand who they are and why you matter to them.
When engaging an audience we need to ask:
What matters the most to your target audience?
Why would they care about your work?
How can we guide them to feel more invested in the issue?
When we clearly understand the who, how, and why - we are able to create messaging packages that are concise and meaningful. Without using critical-thinking and strategy to determine what resonates with your target audience, you run the risk of diluting your message and stifling your goals.
Messaging is a key component for brands, projects, and organizations to succeed - if you are wondering if you are effectively engaging your audience or if your messaging contains purpose - it is a great time to figure that out.
Noticed offers messaging strategy sessions for small businesses, creatives, and change-makers. Whether you are just getting your work off the ground or seeking to re-vamp your current brand, Noticed will help you shape and sharpen your target audience and messaging needs.