Content. We all have it and most of us share it on our favorite platform. Some of us are loyal to Instagram, others can't peel away from Facebook, and more of us are seeing LinkedIn as the go-to. If you have a single social media or blog account, you are by default, a content creator.
We are well-equipped with platforms to share on and overloaded with stuff to talk about.
BUT are we creating content in the best way possible?
We've come a long way from judging people for posting pictures of their food (seriously though, those same people are now making money from their snaps).
There are some people who nail content creation and dissemination (looking at you Kiran Gandhi). But most of us, even the most passionate of us, can fall short in our pursuit to be followed, liked, and ultimately, seen.
So...what does it mean to be a content creator and to be good at it?
The bottom line - BE TRUE TO YOUR BRAND. Whether you are a communications manager for a nonprofit or an influencer paving your own path - your content should be honest to the work you do and how you want to be perceived in this world.
Producing content isn't simply about making your feed look busy, it is about sharing messages and information that mean something to you and to your audience. Content creation does not mean clutter - it is (wait for it...) a creative opportunity.
Before you rush out there and start posting clutter on your mediums, take a moment to:
1. Think about what content inspires you and why - knowing what moves you to take action, buy a product, or engage with another user will give you insights on the content you want to be creating.
2. Know your ability - are you a better writer? Maybe taking snaps is your thing? Or how about video editing and making a daily vlog? Whatever it is, hone in on your skill(s) and run with it!
3. Strategize and plan content that creatively demonstrates your work. Don't simply throw it all out at once, you worked hard on your content - give it the delivery it deserves.
The Secret Recipe
-a big scoop of timing and planning
-two (or three) pours of creative juice
-a healthy dose of pure authenticity
Need helping making your content creation come to life? We gotcha.